A New Logo, a New Look for the Future

Campers, staff and guests don tee shirts with our new logo. Connecticut Audubon Society photo by Mike Lauterborn.

June 24, 2015 – The Connecticut Audubon Society has a new logo and a new look, and we are pleased and proud to be able to share it today with our members and supporters.

We unveiled the new logo this morning at a lively event with our summer camp kids in Fairfield (read the news release). It will soon be on our Facebook page and emails, and you can look for it in the coming weeks on the signs at our centers and sanctuaries, and in our newsletter and other publications as well.

This bright, simple symbol will represent us for years to come.

In an increasingly graphically-oriented world, our past logo needed upgrading as it was hard to reproduce, unclear in smaller fonts and reproductions, and rather confusing with its mix of images and colors.

After a lengthy process to delineate ideas and features, the new logo was designed by the renowned firm of HMSDesign of Fairfield.

It consists of a circular depiction of a stylized songbird in the form of an abstract C. It is a lively, upbeat, approachable image, rendered in blue and yellow, the colors of the logo we had been using for about a decade.

The new logo stands on its own as a sign that The Connecticut Audubon Society is a distinctive, re-energized organization that appeals to young people as well as our traditional membership.

It connects us to our history and our accomplishments, and it underscores that we are the original and still independent Audubon Society of Connecticut.

We hope you like it, of course – let us know what you think. And thank you for the unwavering support you’ve offered us throughout the years. – Alexander Brash, President