New Logo Highlights New Energy and Outlook for The Connecticut Audubon Society

Campers pull on tee shirts featuring our new logo. Connecticut Audubon Society photo by Mike Lauterborn.

June 24, 2015 – Helped by a lively and enthusiastic group of young campers, The Connecticut Audubon Society unveiled its new logo today at an event at the organization’s Center at Fairfield.

Almost 50 campers, from grades kindergarten through 5, proudly donned crisp white tee shirts with the new logo on the front. Alex Brash, president of The Connecticut Audubon Society, led the group, to the delight of a dozen guests, including State Senator Tony Hwang, Fairfield First Selectman Mike Tetreau and members of Connecticut Audubon’s regional Board of Governors.

The new logo was designed by HMSDesign of Fairfield. It features a circular depiction of a bird in the form of an abstract C. It is a lively, upbeat, approachable image, rendered in blue and yellow, the colors of the logo the organization had been using for about a decade.

“The new logo stands on its own as a beacon indicating that The Connecticut Audubon Society is a distinctive, re-energized conservation organization that appeals to young people as well as our traditional membership,” Alex Brash said. “Its bright, generic songbird with the discreet ‘C’ connects us to our history and our accomplishments, and it underscores that we are the original and still independent Audubon Society of Connecticut.”

In the making for almost a year, the logo started as an attempt by The Connecticut Audubon Society to distinguish itself, to let conservation-minded residents know that the organization has a new outlook and a new energy, and that it is building on the successes of its 117-year history.

“Our objective with the redesign was to develop a mark that would be bold, easily recognizable, and resonate with the diverse members of the Connecticut Audubon community,” said Hugh Montgomery, principal of HMSDesign. “It had to be just as fun and appropriate for our next generation of conservationists as it is for those with a lifelong interest.”

The Connecticut Audubon Society is the state’s original and independent Audubon organization. Its goal is to use the charismatic nature of birds to inspire the next generation of conservationists, and to work with the current generation to protect and improve the state’s natural habitats for the betterment of state residents, birds and other wildlife.

Connecticut Audubon strives to help make the state a model of sustainability and environmental awareness for the nation. The organization operates four nature centers, two museums and 19 sanctuaries.